Examinando por Autor "Maya Gutiérrez, Jacobo"

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    Normatividad aplicable en Colombia a los denominados influencers en el desarrollo de su actividad publicitaria en la plataforma Instagram
    (Universidad EAFIT, 2022) Maya Gutiérrez, Jacobo; Gallego Solis, Laura; Múnera Posada, Armando
    This paper seeks to demonstrate the gap that exists in Colombian legislation, regarding the obligations that arise between the so-called influencers with entrepreneurs, companies and businessmen who pay for advertising services or seek to exchange products through exchanges. With the same public figures of this social network called Instagram. Said vacuum generates a non-application of the principle of equality in the face of the obligations imposed on consumers and suppliers by Law 1480 of 2011 (current Consumer Statute). This document is important because, at present, there is numerous controversies between brands and natural persons who wish to advertise with this guild and the influencers themselves in relation to determining not only the term of compliance with the obligation, but also the way to execute it. But the guarantees in case of not obtaining in the consideration a result that makes the investment worthwhile.