Examinando por Autor "Llano Moreno, Juan Esteban"
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Ítem Plan estratégico 2019-2021 para la empresa Castaña Diseño S.A.S.(Universidad EAFIT, 2020) Llano Moreno, Juan Esteban; Suárez Suárez, David Esteban; Delgado Restrepo, Ricardo; Uribe de Correa, Beatriz AmparoThis project contains the strategic plan formulation for Castaña Diseño SAS, a company that offers branding and packaging design services. The company requires a strategic plan in order to being able to deliver its value proposal to customer segments where wants to focus its growth. For this, a company diagnosis including business model construction was made followed by the external and internal environment analysis and then, based on the results, the value proposal and the business and functional strategies together with the balanced score card were set.