Examinando por Autor "Khajeheian, Datis"

Mostrando 1 - 3 de 3
  • Miniatura
    Ítem
    How to compose a media mix to win an electoral campaign? proposing a framework for political marketing
    (Universidad EAFIT, 2021-11-28) Tajaddod Alizadeh, Mehrnaz; Reza Saeidabadi, Mohammad; Khajeheian, Datis; Universidad de Teherán, Teherán, Irán; Universidad de Teherán, Teherán, Irán; Universidad de Teherán, Teherán, Irán
    This article addresses the issue of composing different media to send an integrated message to the voters in electoral campaigns and presents a framework for managing media in political marketing. The authors conducted deep interviews with strategy developers of the past presidential elections as well as two parliamentary elections in Iran to extract the strategy development process for delivering the campaign message to the target audiences. thematic analysis used for analysis of data and interviews coded in three levels of open, axial and selective. The paper suggests a sequence of audience, message and media to launch a successful campaign within a framework that starts with campaign structure and strategy and accomplished with economic effectiveness measuring and success rate.
  • Miniatura
    Ítem
    Media entrepreneurship: a consensual definition
    (Universidad EAFIT, 2017-02-28) Khajeheian, Datis
  • Miniatura
    Ítem
    Political economy of media: An income-expense analysis of state aids to Iranian newspapers
    (Universidad EAFIT, 2021-11-28) Khajeheian, Datis; Jafari, Abbas; Abdolhossein, Habid; Hgaderifar, Esmaeil; Universidad de Teherán en Teherán, Irán; Universidad de Teherán en Teherán, Irán; Universidad de Teherán en Teherán, Irán; Universidad de Teherán en Teherán, Irán
    Iranian newspapers have traditionally relied on state aids and public budget to survive. The dependency has still lingered amid a change of policy that has affected the newspapers’ financial status. This article invokes the available data on governmental support to examine the political economy of newspapers in Iran during the two decades of 1990s and 2000s. The data were collected from official releases by the Iranian Ministry of Culture and Islamic Guidance as well as several nonconfidential internal bulletins of the newspaper organizations. Having applied an income-expense analysis, the paper explains the government’s role in newspaper economics and discusses the policy of repurposing the existing subsidies.