Examinando por Autor "Guillen Ossa, Tatiana"

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    Estudio de factibilidad para la creación de la unidad de negocio de alquiler de equipos de construcción para la empresa Procopal S.A.
    (Universidad EAFIT, 2022) Guillen Ossa, Tatiana; Medina Giraldo, Rubén Darío; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz Amparo
    This study was carried out with the aim of analyzing the feasibiliy of a new construction equipment rental business for Procopal S.A., in order to minimize risks and uncertainty through the diversification of its business. The following studies were taken into account within the analysis: Study of the environment and the sector using the PESTEL methodology, where the opportunities and threats of the business that have to do with the following factors were identified: political, economic, social, technological, environmental and legal. Market study using the 4P’s methodology of marketing, which allowed us to identify the equipment most used by the client in their construction processes, the periodicity and frecuency of the use of service and its added value, the main construction sector as potential customers in the department of Antioquia and the main source of service request. Technical study in which the technical feasibility of each equipment, its operating and investment costs, size of the rental department, location, labor and working capital were identified. Administrative and organizational study that allowed to identify the current organizational chart of the company and the functions associated with each position, as well as the identification of the future organizational scheme for the development of the project. Legal study where the incorporation and corporate purpose of the company were framed. Financial study which allowed to identify through the indicators of the NPV (Net Present Value) and IRR (Internal Rate of Return), the viability and profitability of the new business unit under the elaboration of the related budgets and construction of the investor projected cash flow and P&L Statements.