Examinando por Autor "Gómez Aguas, Ángela María"

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    Estrategias financieras para la consecución de capital : guía para el caso de las startups
    (Universidad EAFIT, 2023) Gómez Aguas, Ángela María; Guzmán Cantillo, Andrés; Gómez Toro, Catalina
    This article aims to investigate the financial strategies that contribute to obtaining funding for startups in capital rounds. Among the reasons for their failure, it is evident that entrepreneurs' strategies focus on short-term opportunities without considering the design and execution of plans geared towards medium and long-term sustainability, which would enable them to build a solid financial model for securing the capital required for their corporate development. To achieve this, a qualitative research approach was employed, involving in-depth interviews with startup founders, venture capitalists, investment funds, academics, and other ecosystem stakeholders. Additionally, a survey was designed for early-stage entrepreneurs to assess their knowledge and perceptions regarding capital raising. Finally, a literature review was conducted to gather theoretical and empirical evidence on the subject. The findings of this research contribute to startup entrepreneurs in making informed decisions regarding financial planning, thereby fostering a thriving startup ecosystem.