Examinando por Autor "Duque Morales, Jairo"

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    Diseño de un plan de negocio para una empresa prestadora de servicios profesionales en seguridad y salud en el trabajo
    (Universidad EAFIT, 2019) Duque Morales, Jairo; Cadavid González, César Augusto; Henao Cálad, Mónica
    The purpose of this document is to "Propose a business plan for a new company that intends to take advantage of a business opportunity identified in the market". While studying the theoretical framework regarding the administration and development of enterprises, the author finds three different but compatible aspects. The first aspect focuses its discourse on the importance of research and planning, promotes the development of enterprises around a business plan, the result of a deep and well justified market research. The second aspect identified, proclaims that the enterprises can make use of the concepts of strategic management, the latter are not exclusive of large companies, on the contrary defends that they are equally practical in large companies, small businesses and even start-ups. Finally, a third aspect takes the ideas of design thinking, and develops creative methodologies such as "lean startup" and "client development" to manage the first chaotic stages that identify the ventures. The author seeks to integrate the best of the three aspects, presents the basic concepts of strategic management, the functionality of business plans and integrates them in the methodologies of experimentation based on Design thinking. At the end, the author proposes an integrated methodology that serves as a roadmap for entrepreneurs, which allows developing a business idea, validating in the market, and improving in a constant learning cycle, until completing a repeatable and scalable business plan.