Examinando por Autor "Correa Yepes, Kevin"

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    Estudio de prefactibilidad para creación de empresas de eventos masivos, dedicada a la presentación de artistas en el Eje Cafetero
    (Universidad EAFIT, 2024) Correa Yepes, Kevin; Gómez Salazar, Elkin Arcesio
    Administrative sciences have become an important conceptual and theoretical source for the commercial and economic development of humanity. This work seeks to carry out a pre-feasibility study for the creation of massive events companies, dedicated to the presentation of artists in the coffee region, implementing theories and concepts relevant to this business idea, since theories on market studies, sectorial technical plans, massive events and pre-feasibility and criteria of administrative studies are investigated. For this purpose, a mixed methodological study is carried out with a descriptive scope where the necessary information is collected in a probabilistic way to carry out a pre-feasibility study of the market, the organization and commercial viability of a company dedicated to the preparation of these massive events, for which a line of specific objectives is established in three levels to define, establish and carry out a business plan. In order to answer the question: What is the economic prefeasibility of a business idea of massive events dedicated to the presentation of musical artists in the coffee region?