Examinando por Autor "Coronado Medina, Luis Alejandro"

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    Analítica de datos : un estudio de caso de su uso para identificar riesgos estratégicos en grandes compañías de Medellín
    (2019) Coronado Medina, Luis Alejandro; Núñez Patiño, María Antonia; Rodrígues Taborda; Eduardo
    This research seeks to describe how, from the implementation of data analytics tools, large companies in Medellín are transforming strategic risk management from their identification stage, to respond to changes in their business ecosystem. A qualitative methodology was followed with a descriptive exploratory scope, through semi-structured interviews with risk management leaders. The obtained results demonstrate the importance that companies attach to the implementation of data analytics to identify strategic risks. The recognition of the relevance of these new tools is based on a greater possibility of carrying out a more complex, more accurate, efficient and more objective analysis of the environment, that increasingly involve more variables and that are able to establish greater connections between them.