Examinando por Autor "Bravo Restrepo, Juliana"

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    Estudio de factibilidad para la creación de un centro de equinoterapia en el área metropolitana del Valle de Aburrá
    (Universidad EAFIT, 2023) Bravo Restrepo, Daniela; Bravo Restrepo, Juliana; Díez Benjumea, Jhon Miguel
    The dynamism of daily life worldwide has developed a greater interest in leading a healthy lifestyle, focused on the stability of mental health supported by different alternative techniques. This has encouraged the opening of different types of health centers focused on alternative medicine or personal recreation centers such as riding academies and equine therapy centers. This generates a business opportunity in this market niche, which will be the object of study of this degree work. This work seeks to analyze the feasibility of creating an equine therapy center focused on the treatment of symptoms and effects of psychological and mental illnesses in professional adults between 25 and 64 years of age in the city of Medellin. For this, the UNIDO methodology of project formulation will be used, where a study of macro and micro environment will be carried out first, followed by a market study in which the supply and demand of these services will be identified, then the technical factors for the creation and operation of the project will be studied; likewise the organizational, legal and environmental studies of the project will be carried out and finally the financial and risk evaluation of the project will be developed. As a final deliverable of the degree work, a report will be generated that includes the components mentioned above and a series of conclusions and recommendations for investment in projects of this nature.