Examinando por Autor "Bravo Giraldo, Andrea"

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    Intervención comportamental para que las personas de una empresa del sector constructor en Medellín aprendan a identificar alertas de phishing
    (Universidad EAFIT, 2024) Bravo Giraldo, Andrea; Arcila Ossa, María Alejandra; Vélez Ruiz, Sebastián; Cardona Mesa, Laura
    The exponential growth in digital adoption in the daily lives of Colombians has facilitated our everyday activities but also exposed us to new cybersecurity risks, such as phishing. Phishing is a type of fraud that deceives individuals into taking actions that expose themselves or their organizations and steal confidential information or money. Phishing attacks cannot be prevented solely through technology, as attackers exploit individuals and their cognitive biases. This paper describes a behavioral Boost intervention within the context of the Master's degree in Behavioral Studies at EAFIT University. It aims, through a pre-experimental design, for members of a construction company in Medellín to be able to correctly identify whether an electronic message contains phishing alerts. We will address the selected target behavior, the individuals and institutions involved, the behavioral focus we aim to modify, as well as the details of the intervention, limitations, results, and conclusions. Although the intervention did not achieve a statistically significant impact, the descriptive analysis showed a 5% improvement in the ability to identify warning signals, in both phishing messages and legitimate messages from institutions. We hope this work contributes to the strategies of institutions and individuals in addressing this issue.