Examinando por Autor "Becerra Moreno, Juan Pablo"
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Ítem Estimación del impacto financiero de la Acción Política Corporativa en las empresas listadas de Colombia(Universidad EAFIT, 2022) Becerra Moreno, Juan Pablo; Ramirez Cadavid, Daniel Felipe; Vergara Garavito, Judith CeciliaThe present research aimed to quantify the economic impact of donations to electoral campaigns as a Corporate Political Action (CPA) strategy on the return on equity (ROE) of listed companies in Colombia. For this purpose, information on expenditures and sources declared by candidates for Congress in Colombia, between the years 2014-2018 was analyzed and contrasted with the financial information of 62 companies listed on the Colombian Stock Exchange. Through the application of two linear regression models, it was observed that there is a negative economic impact associated with the contributions to the evaluated campaigns. Given some deficiencies in the quantity and quality of the data reported, it is proposed to extend the research to strengthen the evidence found.