Master in International Business - MIB (tesis)
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Examinando Master in International Business - MIB (tesis) por Autor "Gutiérrez Marín, Wilfer Hernando"
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Ítem Site selection research for internationalizing EAFIT continuing education in Central America and the Caribbean(Universidad EAFIT, 2018) Gutiérrez Marín, Wilfer Hernando; Ardila López, CarolinaThis paper seeks to select a new market for EAFIT continuing education to start a new internationalization effort, based on the exploration of 5 different countries from Central America and the Caribbean -- It analyzes four dimensions of each country, demographics, economics, political and sociocultural -- Once selected, a recommendation of a possible entry strategy that minimizes the risk of a failure is done